Leveling Up

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Leveling Up

How To Master The Game of Life

Eric Siu


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What happens when you approach the real world like a video game? You start winning—at life.

In this radical new perspective on achieving success, marketing leader and eSports player Eric Siu outlines 15 personal power-ups that will help you unlock your passion and level up your life.

You’ll follow the same steps that Siu used to transform himself from academic and social failure to wildly successful marketing entrepreneur and podcaster—by applying his mindset as a competitive eSports gamer to real-life situations. Siu didn’t stop playing video games; he just started gaming in his real life, setting himself quests, goals, and rewards at each level. Now, he’s passing the torch to you.

In Leveling Up, Siu challenges you to conquer the real world by accumulating 15 personal power-ups that will help you focus on your passion and develop it into a winning career. Every chapter brings insights and stories, advice from others who have succeeded, and a quest that you must undertake. Master all 15 levels, and you’ll even unlock a special bonus to help you build the life of your dreams.

Are you ready to test your might?


Eric Siu:
Eric Siu is an investor, founder, and advisor. He has helped companies such as Amazon, Airbnb, Uber, and Salesforce through his ad agency, Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, where he talks about personal and business growth. Combined, the podcasts have over thirty-five million downloads. In his youth, Eric was not academically or socially successful, but he thrived in eSports and poker. He ultimately found how to convert his focus and accolades in gaming into business success and wants to help others do the same. His life mission is to help the world level up. www.levelingup.com